Text © CM Cordeiro, Sweden 2015
The professional sphere increasingly views talent as a primary competitive enabler of a business. As more companies expand globally and shift their focus to high-growth regions, they face a growing skills and talent gaps for a variety of reasons [1]. People, are increasingly seen as a source of competitive advantage, where without the appropriate talent pool, the business might just not be a success [2,3].
Many employers therefore adopt various strategies to maintain a healthy talent pool. One such strategy, employer branding or EB, is a critical tool for talent acquisition, development and retention [4-7] in which companies begin first to focus on building an employer brand.