I am currently Project Manager for EU and International projects at RISE, Research Institutes of Sweden, at the Division of Bioeconomy and Health, at the Department of Agriculture and Food, at the Unit: Agriculture and Horticulture II.

From 2018 to 2022, I worked as Scientist at the Department of Marketing Research, Seafood Industry Division at Nofima, the Norwegian Institute of Food, Fisheries and Aquaculture Research (NOFIMA AS). Nofima is an applied research institute that works closely with business enterprises in research and development for aquaculture, fisheries and the food industry in Norway. The research divisions of Nofima are located in Averøy, Bergen, Sunndalsøra, Stavanger, Tromsø (headquarters) and Ås.

From spring 2013 to summer of 2018, I was research faculty at the Centre for International Business Studies (CIBS), School of Business, Economics and Law at the University of Gothenburg (HGU), Sweden. I worked mostly in univerisity-industry research and innovation (R&I) projects, combining academia with executive project management. From 2015 to 2018, I was Principal Investigator and Project Manager for a three year research project that investigated the applications of the combined models of systemic functional linguistics (SFL) and the unified theory of acceptance and use of technology (UTAUT). The method for data analysis is a combined qualitative and quantitative text analysis (QTA) framework. The project was funded by the Bank of Sweden Tercentenary Foundation (Riksbankens Jubileumsfond, RJ) under the RJ Flexit program. This research study was done in collaboration with the Swedish-Swiss multinational enterprise ABB, User Experience and Industrial Design group at ABB Corporate Research, Västerås, Sweden.

In 2014, together with Claes G. Alvstam (1949-2021), who was Professor Emeritus in Economic Geography and formerly Vice Dean of HGU, I worked on a research project funded by the Anna Ahrenberg Foundation entitled “Gothenburg in Asia, Asia in Gothenburg” (2014-2015). The investigates the future implications of increasing Asian-Swedish cooperation within the field of international business. The project is aligned with the 400 years anniversary of the city of Gothenburg in 2021, and falls under Kunskap Göteborg 2021, a project initiated by city representatives of Gothenburg, Göteborg & Co, University of Gothenburg and Chalmers University of Technology. The narratives of the project are published in eBook format entitled , Gothenburg in Asia , Asia in Gothenburg, and can be found on several eBook platforms.

As member of the CIBS faculty, I was part of the joint research project entitled “International Business Research in an Era of Global Spatial Reconfiguration: Corporate Restructuring in the Global Automotive Industry; The Disinvestments of GM and Ford and the Entry of China.” This project was funded by the Torsten Söderberg Research Foundation (2011-2016).

Between 2003-2006, I was awarded a scholarship by the Anna Ahrenberg Foundation in Sweden to pursue a PhD in general linguistics at the Department of Philosophy, Linguistics and Theory of Science at the University of Gothenburg. I worked with Sten Jönsson, Professor Emeritus in management and organisation at the Gothenburg Research Institute (GRI) as associate doctoral student on the Nordic Integration (INNOM) project that studied the business integration processes of companies located in Scandinavia. My research interests included systemic functional linguistics (SFL) and its discourse analysis application in the study of the Scandinavian management style. My doctoral thesis is titled, Swedish management in Singapore: A discourse analysis study (2009).

I am an active member of a number of international academic networks, such as the Academy of International Business (AIB), European Academy of Management (EURAM), European International Business Association (EIBA), Euro-Asia Management Studies Association (EAMSA), China Goes Global (CGG), Groupe d’Études Management & Language (GEM&L) and IEEE International Conference on Management of Innovation and Technology (ICMIT). In 2010, I was a member of the organization committee of the European Association for Research in Services (RESER) network conference in Gothenburg, and was in the RESER conference planning committee for its 2018 conference held in Gothenburg, Sweden.

I am a contributing author in the IPBES Nexus Assessment. IPBES, the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services is an independent intergovernmental body established in 2012 by 94 Governments based on the Busan outcome. It is a United Nations Environment Programmme (UNEP) initiative. I am reviewer to a number of academic journals. In 2014 and 2016, I was voted to the Best Reviewers list for the European International Business Academy (EIBA) conferences. I am since many years also a reviewer of contributions to IEEE International Conference on Management of Innovation and Technology (ICMIT), the European Academy of Management (EURAM). I also teach Language as Research Method in the International Business and Trade (IBT) Master of Science program at the university, and supervise students in their master thesis project.

Prior to moving to Sweden in 2002, I pursued all academic interests in Singapore, of which my post-graduate years were founded in the two disciplines of linguistics and information studies. In 2000/1, I graduated with two separate Master Degrees, a Master of Science in Information Studies from the Nanyang Technological University (NTU) in Singapore, and a Master of Arts in the English Language from the National University of Singapore (NUS).

In 1999, I held the title, Miss Singapore Universe 1999, and represented the Republic of Singapore at the international Miss Universe Pageant in Trinidad and Tobago. With this, came a variety of film, educational TV, media, and ambassadorial work with the Singapore Tourism Board.

Cheryl Marie Cordeiro | PhD MSc MA
LIFESTYLE BLOG
ACADEMIC REFLECTIONS | CV

CURRICULUM VITAE

1. Academic Degrees
PhD 2009 Department of Linguistics, University of Gothenburg, Sweden Title of thesis: Swedish management in Singapore: a discourse analysis study
MSc Degree 2001 Master of Science in Information Studies, Nanyang Technological University of Singapore (NTU)
MA Degree 2000 Master of Arts in English Language, National University of Singapore (NUS)
2. Faculty Programs
2017 Teaching and Learning in Higher Education 3: Applied Analysis (HPE 103), University of Gothenburg, Sweden.
2017 Professional Teaching Skills: Supervision of Writing Assignments and Degree Projects (HPE 304), University of Gothenburg, Sweden.
2017 Teaching and Learning in Higher Education 2: Discipline Specific Pedagogic (HPE 102), University of Gothenburg, Sweden.
2016 Teaching and Learning in Higher Education 1: Basic Course (HPE 101), University of Gothenburg, Sweden.
2015 10th Ph.D. and Post-Doc Seminar and Conference: Global and Cross-Cultural Organizational Research, Hofstede Chair, Faculty of Arts and Social Sciences (FASoS), Maastricht University, Netherlands
2011 IFP – International Faculty Program IESE Business School, University of Navarra, Barcelona, Spain.
3. Academic Honours and Awards
2015-2018 Riksbankens Jubileumsfond (RJ) Flexit 2015 program.

Project title: Att identifier faktorer som påverkar acceptans av ny teknik inom industrin genom språkvetenskaplig analys, SLF och UTAUT: En studie av ABB User Experience [External funding, Rikbankens Jubileumsfond, RMP15-0954:2]

More about the RJ Flexit 2015 program at rj.se.

Riksbankens Jubileumsfond

ABB Corporate Research

University of Gothenburg, Sweden

2015 Thesis supervisor to the Master of Science International Business & Trade (IBT) winners for the Richard C. Malmsten Award 2015 for the best thesis, Jasmin Dehghani and Maria Strandberg, for their innovative thesis Well said, well done: Language as a source of power in multinational teams.

The Richard C. Malmsten Award for Best Thesis is awarded each year to the best thesis within each Graduate School (GS) Master Programme.

University of Gothenburg

Johan Malmsten and the Richard C. Malmsten Memorial Foundation, Sweden

2013 -2015 Gothenburg in Asia, Asia in Gothenburg“. Research grant: Developing China – Western Swedish Business Relations. Anna Ahrenberg Foundation, Sweden
2003 – 2006 Associate doctoral student at the Gothenburg Research Institute (GRI) at the University of Gothenburg, Nordic Integration (INNOM) project.
2003 – 2006 Full Time Doctoral Thesis Research Scholarship Anna Ahrenberg Foundation, Sweden
2000 Academic Excellence Award The Eurasian Association of Singapore
1998 – 2000 Master of Arts Research Scholarship National University of Singapore (NUS)
4. Publications
4.1 Books
2018 Cordeiro, C. M. Gothenburg in Asia, Asia in Gothenburg [eBook]. Oklahoma City: Draft2Digital, USA. Available at https://www.books2read.com/kgot2021. Accessed 28 March 2018. ISBN 9781386553748
4.2 Peer Reviewed Journal Articles
2022 Cheryl Marie Cordeiro & Jaap van Hal. “A systems integral approach in exploring creative innovation in culinary research: the example of seaweed in the context of the new nordic cuisine”, International Journal of Food Studies. Doi: 10.7455/ijfs/11.1.2022.a10
2022 Themistoklis Altintzoglou, Cheryl Marie Cordeiro, Pirjo Honkanen & Yuko Onozaka. “It gives me peace of mind”. A new perspective on the identification of quality cues on salmon fillet products in Japan and the USA. Doi https://doi.org/10.1016/j.aquaculture.2022.738112
2022 Cheryl Marie Cordeiro, Themistoklis Altintzoglou, Guro Helgesdotter Rognså & Florent Govaerts. Branding Nordic Seaweed: An Applied Multimodal Perspective, ABAC Journal, vol. 42 issue 1. Internet resource at hdl.handle.net/11250/2976839
2021 Cheryl Marie Cordeiro & Gøril Voldnes. An Integrated Economic Sociology Approach to Market-as-Network: The Example of a SharedBusiness Environment between Norway and China, Journal of East-West Business, Doi:10.1080/10669868.2021.1937440 [PDF]
2019 Cordeiro, C. M. A corpus-based approach to understanding market access in fisheries and aquaculture international business research: A systematic literature review, Aquaculture and Fisheries. Doi:10.1016/j.aaf.2019.06.001. [PDF]
2019 Cordeiro, C. M. & Sogn-Grundvåg, G. An integral systems theory perspective of interdisciplinary collaboration: The example of CATCH, a capture-based aquaculture research project for quality Norwegian cod products, Academic Journal of Interdisciplinary Studies, 8(1):19-36. ISSN 2281-4612 (online). ISSN 2281-3993 (print). Doi:10.5901/ajis.2019.v8n1r [PDF]
2018 Cordeiro, C. M. Language as heteroglot: The bridging qualities of Swedish-English (SweE) and Singapore Colloquial English (SCE) in cross-cultural working environments, Cross Cultural & Strategic Management, https://doi.org/10.1108/CCSM-08-2017-0105
2018 Cordeiro, C. M. Manifestation of Intent in product-service systems: A study of a type of sensing in collaborative robots. European Review of Service Economics and Management (ERSEM), 1(5): 97-132. ISBN: 978-2-406-08063-3 ISSN: 2497-0107 doi: 10.15122/isbn.978-2-406-08064-0
2018 Cordeiro, C. M. Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use, ASTESJ Advances in Science, Technology and Engineering Systems Journal, 3(2): 309-318. doi: 10.25046/aj030234
2018 Cordeiro, C. M. Using systemic functional linguistics as method in identifying semogenic strategies in intercultural communication: A study of the collocation of “time” and “different” by Swedish managers with international management experiences, Journal of Intercultural Communication Research, doi: 10.1080/17475759.2018.1455601 [PDF]
2017 Cordeiro, C. M. Using systemic functional linguistic metafunction as a tool in identifying Agency in organizational change in cross-cultural management contexts. International Journal of Cross Cultural Management, 17(1): 125 – 135. doi: 10.1177/1470595817694914
2014 Cordeiro, C. M. Regional actors with “a common DNA”?: Analyzing ASEAN-EU relations from the perspective of integral theory. Journal of Integral Theory and Practice, 9(2): 1-21.
2014 Cordeiro, C. M. Managing heterochronous socio-economic development: Investigating the concurrent duo discourses of Singapore’s “Total Fertility Rate (TFR)” and “Singapore Incorporated”, International Journal of Governance 4(1): 1-34. ISSN: 2224-5359. [PDF]
2014 Cordeiro, C. M. Navigating the dual structure of world history: Sweden’s trade relations with China from the 18th century, Review, vol. XXXVI, 1, 2013, Fernand Braudel Center, Research Foundation of SUNY, Binghamton University, New York, USA, pp. 25-40. ISSN 0147-9032.
2011 Cordeiro-Nilsson, C. M. and Suliman Hawamdeh. Leveraging socio-culturally situated tacit knowledge. Journal of Knowledge Management, vol. 15, issue 1. Emerald Group Publishing Limited, pp 88-103. doi: 10.1108/13673271111108710
2010 Cordeiro-Nilsson, C. M. A discourse analysis study of assimilation and integration of management styles: the case of Swedish managers in Singapore. The New English Teacher, vol. 4.1, January 2010. Assumption University Press, Assumption University of Thailand, pp 13-53.
2009 Cordeiro-Nilsson, C. M. Swedish management in Singapore: a discourse analysis study of the concept of trust between Swedish and Chinese managers in Singapore. The New English Teacher, vol 3.1/ 3.2 January / August 2009, pp82-104. Assumption University Press, Assumption University of Thailand.
2001 Cordeiro, C. M. National Information Infrastructure and the Realization of Singapore IT2000 Initiative. School of Communication and Information, Division of Information Studies, Nanyang Technological University of Singapore (NTU). In: Information Research Journal Vol. 6. No. 2. January 2001. (Master of Science thesis).
4.3 Peer Reviewed Conference Articles
2019 Cordeiro, C. M. “Market access”: A Keyword in context study. Paper presented at the The 49th West European Fish Technologists Association (WEFTA) 2019 Conference, 15-17 Oct. 2019 in Tórshavn, Faroe Islands. [Presentation PPT, Programme PDF]
2019 Cordeiro, C. M. An integral systems theory perspective of interdisciplinary collaboration: The example of CATCH, a capture-based aquaculture research project for quality Norwegian cod products. Paper presented at the 2019 EURAM Conference, 26-28 Jun. 2019 at ISCTE – Lisbon University Institute, Lisbon, Portugal. [Presentation PPT, Conference Programme PDF, Conference Programme Book PDF]
2018 Cordeiro, C. M. Which user of technology? Using linguistics to broaden the research framework of acceptance of new technologies in remote services in multinational enterprises. Paper presented at the 28th annual RESER conference, Services in the Age of Contested Globalization, at University of Gothenburg in Gothenburg, Sweden, 20-22 Sep. 2018.
2018 Cordeiro, C. M. Which user of technology? Using linguistics to broaden the research framework of acceptance of new technologies in remote services in multinational enterprises. Paper presented at the 9th International Research Meeting in Business and Management (IRMBAM 2018), at the IPAG Business School in Nice, 5-7 July 2018. Online conference program access at https://ipag-irm.sciencesconf.org/resource/page/id/21. [PDF]
2017 Cordeiro, C. M. Manifestation of Intent in product-service systems: A study of Type of Sensing in collaborative robots. Paper presented at 27th annual RESER conference, The crucial role of services in business and cities competitiveness, 7-9 Sep. 2017, Mondragon University, Bilbao, Spain. Internet resource at RESER 2017 Proceedings, p. 445-464, http://bit.ly/2ykfqsS. Retrieved 1 Nov. 2017. ISBN 978-84-697-5412-2.
2017 Cordeiro, C. M. Language as a heteroglot: The bridging qualities of Swedish-English (SweE) and Singapore Colloquial English (SCE) in cross-cultural working environments. Paper presented at the Groupe d’Études Management & Langage (GEM&L) 11th GEM&L International Conference on Management & Language. Revisiting Multilingualism at Work: New Perspectives in Language-Sensitive Research in International Business, 4-5 July 2017, Copenhagen Business School, Fredriksberg, Denmark.
2017 Cordeiro, C. M. Using the Deictic Function of Pronouns to Map Perspective and Knowledge in Research Design: A Study of Computer-Supported Cooperative Work and Participatory Design in a Multinational Enterprise Context. Paper presented at the 2017 EURAM Conference, Glasgow (Scotland, UK) 21-24 Jun. 2017. [PDF]
2017 Cordeiro, C. M. When not enough Chineseness and too much Swedishness is good enough for business negotiations in Singapore: A study of diaspora, heteroglossia and the centripetal forces of unitary language. Paper presented at the 11th China Goes Global Conference 2017, at the University of Agder, 15-17 Jun., Kristiansand, Norway.
2016 Cordeiro, C. M. Internationalisation theory perspective of product-service innovation: the Götheborg IV model. Paper presented at the 8th IEEE International Conference on Management of Innovation and Technology (ICMIT2016), 19-22 Sep. 2017, Bangkok, Thailand. [Technical program PDF]
2016 Cordeiro, C. M. Internationalisation theory perspective of product-service innovation: the Götheborg IV model. Paper presented at the 26th annual RESER Conference, Sep. 8th-10th, 2016, Naples, Italy. In T. Russo-Spena & C. Mele (eds), The 26th Annual RESER 2016 Conference Proceedings, What’s Ahead in Services Research, pp. 544-557.
2016 Cordeiro, C. M. Language in its meta-capacity: a translation of perspectives and uncovering the knowledge zones represented in the Uppsala Model of internationalization / globalisation processes. Paper presented at the Groupe d’Études Management & Langage (GEM&L) 10th GEM&L International Conference on Management & Language. Crossing language boundaries in organisations / Le défi des frontières linguistiques dans les organisations , 16-18 Mar. 2016, ESCP EUROPE, 79, avenue de la République Paris 75011, France. [Conference program PDF]
2015 Cordeiro, C. M. Using language metafunctions in identifying agency in organizations in international business studies. Paper presented at the Groupe d’Études Management & Langage (GEM&L) 9th International GEM&L Workshop Language in Global Management and Business: Theoretical, Methodological and Empirical Advances, 10-12 June 2015 School of Business, Aalto University, Helsinki, Finland.
2015 Cordeiro, C. M. Waves of trade between Sweden and China: tracing the exchange of goods, services and knowledge between Gothenburg and Shanghai. Paper presented at the European Integration in Swedish Economic Research, Swedish Network for European Studies in Economics and Business (SNEE) Conference 2015. 19-22 May, Mölle, Sweden.
2015 Cordeiro, C. M. “Chinese Wisdom. World Quality.” A Visual Semiotic Analysis of China’s ‘Zou Xiang Shi Jie’ (Going Global). Presentation at the joint workshop held between the University of Gothenburg, Sweden, and the Southwestern University of Finance and Economics (SWUFE), China, China’s Inward and Outward Foreign Direct Investments, on 10 April 2015, held at SWUFE in Chengdu, China.
2014 Cordeiro, C. M. Culture as a Multilevel Concept: a Socio-Cognitive Perspective to the Study of Culture in International Business. The 40th Annual Conference of the European International Business Academy (EIBA). 11-13 Dec. 2014. Uppsala University, Sweden.
2014 Cordeiro, C. M. Innovation, organization transformation and human resource management: a discourse analysis study of Swedish managers in Singapore. Paper presented at the ICMIT 2014, 7th International Conference on Management of Innovation and Technology, IEEE Engineering Management Society Singapore. IEEE (Institute of Electrical and Electronics Engineers). 23-25 September 2014, National University of Singapore (NUS), Singapore. [PDF]
2014 Cordeiro, C. M. Trading relations between Sweden and China from the 1700s: Finding balance between ‘International’ and ‘Global’ Societies. Paper presented at the 8th China Goes Global Conference 2014, at Shanghai Jiaotong University & KEDGE Business School. 19 – 21 Aug. Shanghai, China.
2014 Cordeiro, C. M. “A common DNA”. EU-ASEAN relations as actors in regional integration. Paper presented at the European Integration in Swedish Economic Research, Swedish Network for European Studies in Economics and Business (SNEE) Conference 2014. 20-23 May, Mölle, Sweden.
2013 Cordeiro-Nilsson, C. M. Building trust across cultures: a study of Gricean cooperative maxims of communication between Swedish and Singaporean managers in Singapore. The 7th First International Network on Trust (FINT) Workshop on Trust Within and Between Organizations. 21-23 Nov. 2013. Singapore Management University, Singapore.
2013 Cordeiro-Nilsson, C. M. Managing heterochronous organization complexities in state governance: the case of Singapore’s Total Fertility Rate (TRF), its Baby Bonus Scheme and Singapore Incorporated. European Academy of Management (EURAM) 2013 Conference. 26-29 June, Galatasaray University, Istanbul, Turkey.
2013 Cordeiro-Nilsson, C. M. Academy of International Business (AIB) 2013 Conference. Panel contribution. A Yin Yang perspective of culture from the Singapore context.
2012 Cordeiro-Nilsson, C. M. Beyond cultural dimensions, towards new perspectives of the study of culture in International Business: a conceptual review of research strategies and frameworks in western and eastern paradigms. EAMSA 2012 Singapore. 29th Euro-Asia Management Studies Association (EAMSA), annual conference, 31 Oct – 1 Nov., National University of Singapore, Singapore.
2012 Cordeiro-Nilsson, C. M. Human Capital and Brand Innovation in China: the case of Geely Automobile from 2007 to 2011. 6th IEEE (Institute of Electrical and Electronics Engineers) International Conference on Management of Innovation and Technology (ICMIT), 11-13 June 2012, Sanur, Bali, Indonesia.
2010 Cordeiro-Nilsson, C.M. Using tacit knowledge in organizational change: a case study of the Swedish model of management in Singapore, International Conference on Management of Innovation and Technology (ICMIT) 2010, IEEE Engineering Management Society Singapore, pp 916-921. 2-5 June 2010 Singapore.
2005 Cordeiro, C. M. and Al-Hawamdeh, S. Social cognition theory and discourse analysis as frameworks in accessing implicit knowledge: the case of Swedish organizations in Singapore. In: Proceeds for the International Conference on Knowledge Management (ICKM2005), 27-28 October, 2005, Westin Charlotte, North Carolina. ASIST.
4.4 Monographs
2009 Cordeiro-Nilsson, C. M. Swedish management in Singapore: a discourse analysis study. Gothenburg monographs in Linguistics 39, PhD Thesis, Department of Philosophy, Linguistics, and Theory of Science. University of Gothenburg, Sweden. ISBN 978-91-977196-4-3. [PDF]
2000 Cordeiro, C. M. The Role of Government in the Development of the Information Society in Singapore. School of Communication and Information, Division of Information Studies, Nanyang Technological University of Singapore (NTU).
2000 Cordeiro, C. M. Creating Masculinity: A Linguistic and Visual Semiotic Perspective on the Construction of Masculinity. Department of English Language & Literature. National University of Singapore (NUS). (Master of Arts thesis).
4.5 Book chapters and industry articles
2021 Cordeiro, C. M. (2021). Emerging management concepts in an era of global transitions: Co-management of natural resources and the Swedish management style. In Saruchera, F. (Ed.), Advanced Perspectives on Global Industry Transitions and Business Opportunities (pp. 21-39). IGI Global. http://doi:10.4018/978-1-7998-4303-0.ch002
2020 Cordeiro, C. M. & Sogn-Grundvåg, G. (2020). Culture from a value systems perspective: A study of CATCH, an interdisciplinary research project in fisheries and aquaculture in Norway. In R. Brunet-Thornton (ed), Examining Cultural Perspectives in a Globalized World. Hershey, PA: IGI Global. doi: 10.4018/978-1-7998-0214-3
2019 Cordeiro, C. M. Negotiating with managers from Singapore. In, Mohammad Ayub Khan and Noam Ebner (eds), The Palgrave Handbook of Cross-Cultural Business Negotiation. Palgrave Macmillan, pp. 353-381. eBook ISBN 978-3-030-00277-0, doi 10.1007/978-3-030-00277-0
2019 Cordeiro, C. M. An Integral Theory approach to the feedback system in supervising doctoral students in the Nordic higher education context. In, Veronika Bohac Clarke (ed), Integral Theory and Transdisciplinary Action Research in Education, pp. 271-286. Hershey, PA: IGI Global. doi: 10.4018/978-1-5225-5873-6
2019 Cordeiro, C. M. On the basis of the Uppsala model: Evolution of European research models and frameworks. In, Gabriele Suder, Monica Riviere and Johan Lindeque (eds), The Routledge Companion to European Business. London: Routledge, pp. 55-68. ISBN: 978- 1- 138- 22658- 6 (hbk) | ISBN: 978- 1- 315- 39730- 6 (ebk) [PDF (preview)]
2018 Cordeiro, C. M. Toward a Systems Perspective of Culture and Communication in the Field of International Business Studies [Online First]. In Anamaria Berea (ed), A Complex Systems Perspective of Communication from Cells to Societies. IntechOpen, DOI: 10.5772/intechopen.82179.
2018 Lindström, N. B. & Cordeiro, C. M. Framing of national image in a climate of socio-political uncertainty: A study of IKEA and Volvo Car Corporation in Swedish and Russian news media. In O. Karnaukhova, A. Udovikina & B. Christiansen (eds), Economic and Geopolitical Perspectives of the Commonwealth of Independent States and Eurasia, pp. 137-156. Hershey, PA: IGI Global. doi: 10.4018/978-1-5225-3264-4.ch006
2018 Cordeiro, C. M. Positioning theoretical perspective in academic writing: Teaching culture theory in International Business studies in the context of Industry 4.0. In R. Brunet-Thornton, & F. Martinez (eds), Analyzing the Impacts of Industry 4.0 in Modern Business Environments, pp. 283-303. Hershey, PA: IGI Global. doi:10.4018/978-1-5225-3468-6.ch014
2017 Cordeiro, C. M. Work Engagement in the Era of Industry 4.0: Mapping Perspectives and Knowledge in E-Strategy Implementation. In B. Christiansen & Ü. Yüksel (eds), Technological Integration as a Catalyst for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 189-206. doi: 10.4018/978-1-5225-2319-2.ch007
2017 Cordeiro, C. M. Relativity in Perspective in Culture Theories: The Götheborg IV Model. In B. Christiansen & H.C. Chandan (eds), Handbook of Research on Organizational Culture and Diversity in the Modern Workforce. Hershey, PA: Business Science Reference, pp 217-238. doi: 10.4018/978-1-5225-2250-8.ch010
2017 Cordeiro, C. M. Perspectives in Managing State Global Competitiveness: Singapore and the Götheborg IV Model. In B. Christiansen & G. Koc (eds), Transcontinental Strategies for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 58-78. doi: 10.4018/978-1-5225-2160-0
2016 Cordeiro, C. M. The Götheborg IV (G4) Model and the Function of Language in the Globalization Process of the Firm: The Case of Swedish MNEs. In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries, pp. 215-236. Hershey, PA: Business Science Reference. doi:10.4018/978-1-5225-0276-0.ch011
2016 Cordeiro, C. M. Chinese Wisdom, World Quality: A Visual Semiotic Analysis of China’s “Zou Xiang Shi Jie” (Going Global). In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries, pp. 237-259. Hershey, PA: Business Science Reference. doi:10.4018/978-1-5225-0276-0.ch012
2016 Cordeiro, C. M. An integrated perspective of a ‘World Without Verona Walls’: the Götheborg IV model. In: Gränsöverskridande: Vänbok till Claes G. Alvstam, L. Berg, I. Ivarsson, R. Lindahl & P. Ström (eds), Centrum för Europaforskning vid Göteborgs Universitet (CERGU), skrift nr. 30, pp. 41-51. University of Gothenburg, Kompendiet, Göteborg, Sweden.
2016 Cordeiro, C. M. Hidden talents: Home-grown pride finds in ABB a stepping stone to further success. In: Singapore Inside, ABB, A. Ramkumar (ed). Internal corporate publication, Singapore ABB Pte Ltd.
2015 Cordeiro, C. M. Reflections of a future digital geoscape. GU Journal, Issue 1. March 2015. University of Gothenburg, p 15.
2013 Cordeiro-Nilsson, C. M. China’s global branding ambitions in its automobile industry. Today’s Manager, Issue 1. Singapore Institute of Management, pp 62-69.
2012 Cordeiro-Nilsson, C. M. Brand Managing in China: a perspective from the Chinese automobile industry. Today’s Manager-The Next Generation (TM-TNG), Singapore Management Review. Singapore Institute of Management.
2011 Cordeiro-Nilsson, C. M. Developing global minded leadership: a Swedish perspective. Singapore Management Review. Asia Pacific Journal of Management Theory and Practice, vol. 33(2): 5-8.
2006 Cordeiro, C. M. Förtroende över kulturella gränser. Värdet av förtroende. Inga-Lill Johansson, Sten Jönsson, Rolf Solli (eds.) Chapter 14, pp 335-358. Studentliteratur, University of Gothenburg, 2006.
2005 Cordeiro, C. M. and Al-Hawamdeh, S. National Information Infrastructure. In: Introducing Information Management: An Information Research Reader, Elena Maceviciüté and T.D. Wilson (Eds.) London: Facet. August 2005. 256pp ISBN 1-85604-561-7
5. Research interests
  • Language as theory and method of analysis in international business
  • Systems theory / Integral theory
  • Systemic functional linguistics / Critical discourse analysis (CDA)
  • Corporate culture and knowledge transfer
6. Academic Work Experience
2018 – present Scientist Department of Marketing Research, Seafood Division, Nofima, Tromsø, Norway.
2015 – 2018 Principal Investigator Riksbankens Jubileumsfond (RJ) Flexit 2015/18 programme. ABB Corporate Research and Centre for International Business Studies, CIBS, School of Business, Economics and Law, University of Gothenburg, Sweden.
2010 – 2018 Research Faculty Centre for International Business Studies, CIBS, School of Business, Economics and Law, University of Gothenburg, Sweden.
2013 – 2018 Thesis supervision GM0160 Master Degree Project in International Business and Trade, 30 higher education credits (Ref: GM0160 course description), Centre for International Business Studies, CIBS, School of Business, Economics and Law, University of Gothenburg, Sweden.
2015 – 2018 Lecturer GM0109 vt2018. International Business in the Asian Emerging Markets, Spring 2018. Workshop on language as research method.GM0115 ht2015, Research Methods in the Master of Science in International Business and Trade (IBT) Programme, Centre for International Business Studies, CIBS, School of Business, Economics and Law, University of Gothenburg, Sweden.
2010 – present Reviewer Reviewer for scientific contributions to various conferences such as EURAM (European Academy of Management, EURAM 2015, p. 183) and EIBA (European International Business Academy) and book projects. Voted to Best Reviewer list for EIBA 2016 and EIBA 2014 Conferences. Ref.: EIBA 2016 conference program, p.17; EIBA 2014 conference program, p.68
7. Corporate Work
September 2015 – 2017 Research Scientist / Project Coordinator ABB Corporate Research / Robotdalen Collaborative Robot Test Centre (CRTC), Västerås, Sweden.
August 2010 – April 2013 Key Account Manager (AB Volvo, VCC, SKF) School of Executive Education AB, GU Holding, University of Gothenburg, Sweden.
April – October 2010 RESER 2010 Conference planning committee Centre for International Business Studies (CIBS), School of Business, Economics and Law, University of Gothenburg, Sweden.
8. Public and Media Work
1999 Miss Singapore Universe Singapore’s national representative to the Miss Universe Pageant held in Trinidad and Tobago 1999, Miss Universe Organization L.P., LLLP, Donald J. Trump and National Broadcasting Company, Inc. (NBC) partnership.
1999 Singapore Tourism Board representative delegate to Japan The National Singapore Tourism Board, in Hiroshima, Japan.
9. Languages
  • English (mother tongue)
  • Swedish (intermediate)
  • Mandarin (basic)

Author Bio

Cheryl Marie Cordeiro has a PhD in general linguistics from the University of Gothenburg. She is currently Market Scientist at the Norwegian Institute of Food, Fisheries and Aquaculture Research (NOFIMA AS) at Tromsø headquarters in Northern Norway. Prior to working at Nofima, she was faculty member at the Centre for International Business Studies (CIBS), School of Business, Economics and Law at the University of Gothenburg and Principal Investigator in the Flexit 2015/18 programme funded by the Bank of Sweden Tercentenary Foundation (Riksbankens Jubileumsfond, RJ). As part of the RJ Flexit 2015 programme, she worked as a Research Scientist at the User Experience and Industrial Design Group at ABB AB Corporate Research in Västerås, Sweden. She has a Master of Science in Information Studies (2001) from the Nanyang Technological University (NTU) of Singapore, and a Master of Arts in the English Language (2000) from the National University of Singapore (NUS). In 1999, she was Singapore’s national representative to the international Miss Universe pageant held in Trinidad & Tobago. Her CV can be found on her webpage at www.cherylmariecordeiro.com.