New publication, Oct 2018

Posted on by Cheryl Marie Cordeiro

Title

Language as heteroglot: The bridging qualities of Swedish-English (SweE) and Singapore Colloquial English (SCE) in cross-cultural working environments

Abstract

Purpose

The purpose of this paper is to reframe the role and function of perceived “bad English” in an international business (IB) context to illustrate that “bad English” could in fact facilitate cross-cultural communication in individuals who do not have English as first language.

Design/methodology/approach

This study uses the Bakhtinian concept of heteroglossia as a theoretical framework. For the method of analysis, applied linguistics is used in particular through the lens of systemic functional linguistics (SFL) as discourse analysis method to analyze transcribed interview texts. Data collection is via long interviews with 33 top level managers in Swedish managed organizations in Singapore offices.

Findings

The study illustrates, through respondent interviews and discourse analysis, that perceived “bad English” could help facilitate communication across cultures in a cross-cultural working context. The study also shows how different individuals, depending on personal experience and cultural background, employ different means to navigate and manage language differences at work.

The 28th annual RESER (European Association for REsearch on SERvices) 2018 conference dinner, Gothenburg, Sweden

Posted on by Cheryl Marie Cordeiro

At Skansen Kronan for the RESER 2018 conference dinner.
Text & Photo © JE Nilsson, CM Cordeiro 2018

The 28th annual RESER (European Association for REsearch on SERvices) conference took place this year from 20 to 22 Sep. in Gothenburg, Sweden. We had a total of 87 registered participants with some colleagues flying in from as far as China and Japan. This year, the conference was jointly hosted by The School of Business, Economics and Law at the University of Gothenburg (HGU), and Chalmers University of Technology.

The RESER conferences of 2010 and 2018 are special for me because the events seem to nicely bracket my career at HGU. My role at HGU spanned between executive management and research, where I began by being part of the RESER 2010 conference organizing and scientific committee. I find it surreal that organizing RESER 2018 and meeting with RESER colleagues is also one of the last memories that I bring with me about the Business School before moving on to join Nofima, the Norwegian Institute of Food, Fisheries and Aquaculture Research as Market Scientist at the Centre for Marketing Research located at its headquarters in Tromsø, Norway.

The 9th International Research Meeting in Business and Management, IRMBAM-2018, Nice, France

Posted on by Cheryl Marie Cordeiro

At the 9th International Research Meeting in Business and Management (IRMBAM-2018) conference held at the IPAG Business School in Nice, France from 5 to 7 July 2018.
Text & Photo © JE Nilsson, CM Cordeiro 2018

The annual 9th International Research Meeting in Business and Management (IRMBAM-2018) was held from 5 to 7 of July in the beautiful French Riviera city of Nice. The conference was jointly organized by an international coalition of the IPAG Business School of France, South Champagne Business School of France, the Telfer School of Management at the University of Ottawa, Canada, the University of Bern of Switzerland, and University of Nice Sophia Antipolis of France. The conference had 15 tracks covering a broad range of topics in economics, management and international business. Notable keynote speakers to this year’s conference in the field of management and entrepreneurship include, Professor David Allen from Neeley School of Business at the Texas Christian University located in Forth Worth, Texas, USA, and Professor Shaker Zahra from the Carlson School of Management, University of Minnesota, USA.

New publication, April 2018

Posted on by Cheryl Marie Cordeiro


Title

Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use

Abstract

This study applies systemic functional linguistics (SFL) as complementary framework of analysis of technology acceptance models (TAMs). The purpose is to bridge research methodology language in international business (IB) studies and engineering management science. Currently TAMs and its consolidated version, the Unified Theory of Acceptance and Use of Technology (UTAUT) provides for a typology of one user in one context scenario. The need for the UTAUT model to account for multiple users in multiple work contexts in a single framework of analysis was foregrounded in the study of the workflow processes of a remote services business model of a European founded multinational business enterprise (MBE) with regards to its (i) intra-firm improvements in managing remote services cases, and its (ii) extra-firm selling of life cycle management remote services contracts. The Enterprise has global operations in over 100 countries, of which this study focused on its European operations of improving the quality of remote services for the marine industry. Through an application of SFL unto UTAUT, this study illustrates how multiple users in multiple contexts can be analysed simultaneously, and whose behaviours can be accounted for in a single framework of analysis. The combined SFL UTAUT model addresses the initial statisticity of the UTAUT model, whilst at the same time, expands upon current theoretical perspectives of technology use and acceptance that can be applied in practice.

Keywords

Research methodology, Unified theory of acceptance and use of Technology (UTAUT), Systemic functional linguistics (SFL), International business, Technology management, Remote service

Reference
Cordeiro, C. M. (2018). Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use, ASTESJ Advances in Science, Technology and Engineering Systems Journal, 3(2): 309-318. DOI: 10.25046/aj030234

Article open access at:
https://astesj.com/v03/i02/p34/

New publication, March 2018

Posted on by Cheryl Marie Cordeiro

Title

Using systemic functional linguistics as method in identifying semogenic strategies in intercultural communication: A study of the collocation of “time” and “different” by Swedish managers with international management experiences

Abstract

Theoretical foundations to intercultural communication (ICC) are integrative and interdisciplinary but few have studied ICC from a systemic linguistics perspective. Viewing communication as a dialogic process, this study takes a systemic functional linguistics (SFL) view of language as a socialsemiotic where semogenesis (meaning making) is both construed and construed by context of situation which in turn is construed by culture. Using interview data collected from Swedish managers who have extensive international management experiences, this study aims to illustrate how SFL can be used as an adaptive theory and framework of discourse analysis in uncovering semogenic strategies in ICC processes.

Keywords

systemic functional linguistics; social semiotics; intercultural communication; cross-culture communication; semogenesis; semogenic strategies; adaptive linguistic theory

Reference
Cordeiro, C. M. (2018). Using systemic functional linguistics as method in identifying semogenic strategies in intercultural communication: A study of the collocation of “time” and “different” by Swedish managers with international management experiences, Journal of Intercultural Communication Research, DOI: 10.1080/17475759.2018.1455601

Article open access at:
https://doi.org/10.1080/17475759.2018.1455601

New e-book publication, March 2018

Posted on by Cheryl Marie Cordeiro
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My new e-book, Gothenburg in Asia, Asia in Gothenburg can be found at
https://www.books2read.com/b/kgot2021
https://www.books2read.com/kgot2021
206 pages [epub version]
ISBN 9781386553748

Abstract:

Gothenburg is located on Sweden’s west coast. The sea and an international orientation beckoned for this city, where it was harbour port and home to the Swedish East India Company during the 1700s. This book is part of a city initiative called Kunskap Göteborg 2021, in celebration of Gothenburg’s 400-years jubilee that takes place in 2021. This book is a collection of narratives and insights of those who had helped build the international orientation of Gothenburg from the early 1980s, focusing specifically on Gothenburg’s past, present and future ties with Asia, vice versa. The foundational research for this book in was made possible by a stipendium from the Foundation Anna Ahrenberg, Gothenburg, Sweden.

Book Reference:
Cordeiro, C. M. (2018). Gothenburg in Asia, Asia in Gothenburg [e-book]. Oklahoma City: Draft2Digital, USA. Available at https://www.books2read.com/kgot2021. Accessed 28 March 2018. ISBN 9781386553748.

Passion för Mat 2018, Food for Progress, Oumph!

Posted on by Cheryl Marie Cordeiro

At the Oumph! (oumph.se) food stand with Fredrik Kämpenberg, company chef at Food for Progress (FFP) at Passion för Mat 2018, 2 to 4 March, Erikbergshallen, Gothenburg.
Text & Photo © JE Nilsson, CM Cordeiro 2018

Global food demand is expected to rise by 35% by 2030 [1]. The demand in increased food supplies will need to come in the form of increased crop yields and/or a reduction in food waste. In view of keeping ecological balance with global nutrition needs in the upcoming deacades, there’s a general agreement that a transition from animal to plant-based protein supply is desirable [2-4], even if there is acknowledgement that the efficiency of the global food production system should not only be assessed as a function of the area of cultivated land but also in accordance to the amount of nutrients withdrawn and replaced from the soil [5].

The theory of Autopoiesis.
Reflections on New Year’s eve of 2018

Posted on by Cheryl Marie Cordeiro

Text & Photo © JE Nilsson, CM Cordeiro 2017

In the days leading up to the New Year’s eve of 2017, I found myself revisiting what I wrote about the concepts of complexity and autopoiesis a few years ago.

The concept of autopoiesis, organisms as self-generating, was developed by Maturana and Varela [1,2] in the field of biology, primarily as a construct that enabled a distinction to be made between living and nonliving systems. Niklas Luhmann, in his turn adapted this concept from biological systems theory and generalized it for building a new social system theory.

Conference on Global Production (CGP) 2017, Singapore: Towards an integrated scientific knowledge paradigm

Posted on by Cheryl Marie Cordeiro

Jubilee Bridge cityscape, Singapore.
The 6-8 Dec. 2017 Global Production Networks (GPN) conference was held in Singapore, hosted by the National University of Singapore.
Text & Photo © JE Nilsson, CM Cordeiro 2017

Launched in Jan. 2015, the Global Production Networks Centre at the National University of Singapore (NUS) is home to a new research initiative that studies the role of global production networks (GPNs) in the development of Asia. Due to the comprehensive and complex nature of GPN studies, the centre hosts scholars from various cognate disciplines, some of which include sociology, economics, international business, human-economic geography and social psychology in view of cultivating an integral perspective to the GPN field of study. Rather than a more traditional double-blind peer review system to the submission of conference papers, the purpose of the Conference on Global Production (CGP) 2017, held between 6-8 Dec., was to facilitate network sessions and exchange of ideas of like minded individuals interested in GPN and global value chain (GVC) research.

Celebrating Dr. Emily Xu!

Posted on by Cheryl Marie Cordeiro

Emily Xu, standing together with her doctoral degree disputation opponent, Tommy Inkinen, Professor at the Centre for Maritime Studies, University of Turku, Finland. Emily successfully defended her thesis entitled, “The Internet of Things: Projects-Places-Policies” [1] on 25 Oct. 2017.
Text & Photo © JE Nilsson, CM Cordeiro 2017

Doctoral degree disputation events are special because it is not everyday that one comes around in the proximate circle of your closest colleagues. On 25 Oct. 2017, Emily Xu, who is a member of faculty at the Centre for International Business Studies (CIBS) at the School of Business, Economics and Law at the University of Gothenburg, successfully defended her PhD thesis entitled, The Internet of Things: Projects – Places – Policies. Her dissertation publication is timely, considering the progressive interconnectivity enabled by digital infrastructure and technologies. Her main argument is that the Internet of Things (IoT) is a paradigm shift in terms of machine intelligence, its knowledge production and interaction occuring with little or no human intervention. Digital intelligence are their own agents in producing, storing and transferring knowledge. These events and activities call for a myriad of human knowledge in order to manage the situation, from product to policy, it seems sometimes that humanity is both at the forefront of knowledge creation whilst trying to ‘catch the tail of the Dragon’ at the same time. A seeming contradiction that some might not wish to see solved by an unsuspected and imposed Singularity by artificial inteligence.